The Copywriter’s Brain – All You Need To Know About Copywriting … On A Single Page

Like many Internet marketers, I’ve read my fair share of books on copywriting, and it can be a confusing subject, just because there are so many opinions on what works and what doesn’t, depending on the author.

So, I was very intrigued to come across a product called The Copywriter’s Brain, which is Derek Franklin’s concise summary of everything he’s read and learned about the skill of copywriting (although that probably doesn’t do it justice).

Now, Derek is somebody I’ve worked with before and respect greatly – his products are always simple to use yet meet a real need – and in fact he created The Daily Goal Machine for me, which is one of those “Victor Kiam” products (i.e. I liked it so much, I asked Derek to create one for me to sell too).

So, what exactly is The Copywriter’s Brain?

Well, it would be easiest to let Derek tell you in his own words, via this short video:

So, what do I like about The Copywriter’s Brain?

Firstly, it’s incredibly succinct – all you need to know about copywriting, information gleaned from the world’s best copywriters, really is on a single page.

Secondly, it’s easy to use, but in case you have any problems, Derek provides four videos to help you get the best of it, both in terms of navigating the tool and strategies for making best use of it.

And thirdly, it does come with two bonus pieces of useful software that are written in Derek’s inimitable style.

Are there any downsides?

Well, the product is delivered as a mind map, which requires you to download some Mindjet MindManager software, although the good news is that this mind map viewer software is free (and available for both Windows and Mac).

So, no deal-breaker there then.

In conclusion, this is a great tool that will help you get your head around copywriting in a unique and powerful way, and the price is a drop in the ocean compared to what you would spend if you were to try to sift through all of the traditional information on something that often been perceived as a “black art” .

I therefore highly recommend The Copywriter’s Brain.

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