FruITion by Chris Potts
Let me start by saying that I had the pleasure and privilege of working directly with Chris at the last company I worked for.
The work that Chris undertook with my colleagues and me was ground-breaking, and even though it turned our world upside down, for all of the right reasons, it was an enjoyable and illuminating journey.
This book, which is an inspired piece of writing, bears absolutely no resemblance to any other book on strategy, IT or otherwise, that I have read. Most of these books are long, dry and, I have to say, almost unintelligible. FruITion, on the other hand, is an easy read – maybe even too easy, as the narrative style reads more like a good novel than a serious business book. And, of course, this was the intention, and it succeeds beautifully.
Tags: piece of writing, central character, business bookBELIEVE IT OR NOT:
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